“We intend to introduce Wi-Fi CPU controllers”
Cruise Appliances is one of the few companies offering innovative air conditioning products based on extensive experience, research and understanding of the Indian climatic conditions and consumer needs, helping them to create their own niche in the Indian market. Roshan Sirohia, Director, Cruise Appliances sheds light on Indian HVACR market, products, challenges and much more in an exclusive interview with Supriya Oundhakar...
What are the trends in Indian HVACR market?
Across the HVAC industry, energy savings is the main reason to use adjustable frequency drives in HVAC systems today. The growth trend is 35% and it is moving more towards variable refrigerants flow systems. Due to sluggish growth trends in the real estate and infrastructure sectors, the HVAC market may not register a higher growth.
What are the products offered by the company? What are the innovations adopted in your products to make them more energy-efficient and cost-efficient with the emphasis on zero carbon footprint?
Currently, we are into light commercial product range starting from 1.5 ton to 8.5 ton unitary system. They also range from cassette AC to ductable air conditioning units. As for environmental support, we are moving towards non-CFC gases and also opting for higher energy efficiency compressors.
What kind of opportunities do you look forward for your company with the government’s roll out of ‘100 smart cities’ project?
As a part of 100 smart cities project, we intend to introduce Wi-Fi controlled CPU controllers in our machines whereby the air conditioning of the desired areas can be remotely controlled.
What are your views on the growth of HVACR keeping in mind rising need for cooling due to global climate change?
HVAC industry needs to come out with more eco-friendly solutions of refrigerant gases and much higher efficiency compressors. We also need to look at alternate cooling solutions that are not dependent on refrigerant gases.
What are the growth drivers of your business? Which sector does generate the maximum demand for your products?
The input costs and localisation of critical components along with the infrastructure and real estate sector that adds to the growth of the business.
What are the main challenges faced in Indian HVACR industry? How do you overcome the same?
In India, it is often seen that the projects are not executed properly with the first time right concept. The focus on lifecycle cost is overlooked. Research to have a cutting edge technology and training to hone skilled manpower is not given its due importance. Proper guidelines or standards tropicalized for India seldom exists. The consumers are opting for cheaper solutions by compromising on the quality, eco-friendliness and energy efficiency due to cost viability of the projects. We intend to conduct a series of trainings and seminars for our customers and trade partners to increase the level of awareness for the above concerns.
How many manufacturing plants do you have in India? How will the government’s campaign ‘Make in India’ help you in expanding your manufacturing facility?
At present, we have two manufacturing plants in India. A developing country like India is known for intellectual skill set and this is attracting all investments from each and every corner of the globe. With ‘Make in India’ campaign we got the required boost to grow and expand. The policies and formalities to conduct operations have been eased, which has helped in faster movements and quick developments.
What is your outlook for HVACR industry for 2017-18?
We see a growth rate of about 20% during this time.
What is your advice to potential clients?
To look for quality, eco-friendliness and efficiency level in the products made available.
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