Bitzer Expanding Market Presence in West Africa
Bitzer is convinced of the economic potential of West Africa and is opening an office in Nigeria. The new office reports to Bitzer Kuehlmaschinenbau (SA) (Pty) Ltd in South Africa and will get organisational support from there. Bitzer is convinced of the growth opportunities in West Africa and, for the first time, will be represented directly in Lagos with its own office from the beginning of 2017.
With the office in Lagos, Bitzer has established a presence closer to users in West Africa and would like to better support business partners and users in the region. “With its significant population and favourable location, Nigeria represents the ideal starting point from which to strengthen BITZER’s presence in the West African market,” says Bernhard Blaeser, Managing Director, Bitzer South Africa. “We at Bitzer are convinced that Nigeria will undoubtedly be one of the most important markets in Africa, which is why we would like to increase our activities there.”
The middle class in Africa’s most populous country is constantly growing and the economic output is the largest on the continent, resulting in an increase in demand for refrigeration and air conditioning technology. Because modern supermarkets have been popping up at full speed all over Nigeria for around five years now, there’s currently a high demand for reliable, efficient compressors for food refrigeration.