• Cooling India
  • Feb 15, 2018

Gaurav Bali, Manager-Refrigeration & Retail, CAREL ACR Systems India Pvt Ltd

Carel leads the evolution of control technology and humidification for air conditioning and refrigeration. Its products support customers with the most efficient energy savings solutions. Gaurav Bali, Manager-Refrigeration & Retail, CAREL ACR Systems India Pvt Ltd sheds light on the company’s journey in India, products, technology and much more in an interaction with Cooling India…

Please take us through your company’s journey in India.

Carel ACR systems India Pvt Ltd is a 100% subsidiary of Carel Group. We started direct operations in India in the year 2008 but our presence was in the Indian market from 1998 through our channel partners. We have been steadily growing over the years and providing high efficiency solutions to the HVAC&R market.

What are the products and services offered by the company catering to HVACR sector?

Carel has three key areas of operation i.e. air-conditioning, refrigeration & humidification and we have the largest product portfolio of almost 6000+ part codes. We also specialize in offering tailor made solution to our customers after understanding their requirement. We have the flexibility of making customized programs for our customers suiting their requirement after understanding the logics from them.

How technology for air conditioning and refrigeration market has evolved over the last decade?

We see a lot of changes happening in HVACR and as Carel we are prepared for it. We invest considerable amount of our revenues on R&D. 10 years ago the customers were not understanding the advantages of using advanced controllers, Electronic Expansion Valves and Central Monitoring systems but now these features are standards across the industry. With power bill going up and corporates focusing on turning green, a lot of emphasis is given to save energy.

What are the growth drivers of your business? Which sector does generate the maximum demand?

With per capita income of the population rising, people are focusing more on high quality life. We see lot of demand for processed food and rising number of QSR, retail and logistics in India. In all these areas, we offer advance range of automation and thus, we see demand coming from these areas.

What kind of technological innovations would you like to incorporate in your products, considering rising global temperature? Do you have R&D hub in India?

Due to rising level of global warming, industry globally is looking for eco-friendly refrigerants and we as Carel have developed advance controllers which can work with refrigerants like CO2, Propane and Ammonia. Although this technology is at a very nascent stage in India, it is getting popular in Europe & American markets. We are also investing a lot in promoting BLDC technology which can give over 15% power saving as compared to inverter technology available in the market at the moment.

What is the penetration level of temperature controlled cold storage in India?

In India, we are having majority of cold storages conventionally running on ammonia and most of these systems are very old and running manually. Due to manual operation, these cold storages are not able to work efficiently and are not able to maintain a very precise temperature & rH which is required by the product. Now, we see lot of logistics companies setting up huge cold storages with advanced controllers and automation. Also the new Ammonia cold storages are coming with automation which makes it very easy to handle even the most complex plants.

What role can organized retailers play in building cold chains in India?

Organized retail can play key role in developing back end infrastructure i.e. food processing plants, cold storages and reefer trucks. With per capita income increasing and thinking of people towards good quality food increasing we see retail will develop and thus, developing the cold chain along the way.