Mitsubishi Electric India (MEI) recently inaugurated its exclusive and unique concept showroom MEQ Cooling Planet for air conditioners in New Delhi. Mitsubishi Electric have been world leaders in air conditioning systems for residential, commercial and industrial use since decades. MEQ Cooling Planet is a unique concept showroom that clubs together Mitsubishi Electric’s world-class technology and affordability. MEQ Cooling Planet offers a range of the company’s products with quality and durability at a lower ownership cost. These showrooms are designed to encourage residential and commercial customers to have a touch and feel of MEI products.

Mitsubishi Electric’s air conditioners are known to provide exemplary performance in diverse climatic conditions and each product is an amazing feat in its own, delivering years of quiet operation, energy-efficient performance and minimum impact on the environment.

Speaking of the MEQ Cooling Planet concept, Yozo Ito, Director and Business Unit Head of Air Conditioners, Mitsubishi Electric India (MEI) stated, “Studies have shown that conventional stores are as relevant as ever because a large percentage of consumers prefer to shop at such stores. Consumers prefer to shop in stores because they like to touch and feel products before they make a purchase decision and value faceto-face interactions with store associates. In this reference, MEQ Cooling Planets is a unique idea because they encourage customers to visit the store, take a proper look and then make a decision.” As of now, Mitsubishi Electric has opened more than 21 MEQ Cooling Planets in India and have 800 authorised dealers across the country.

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