Product of the Year (POY), the world’s leading consumer-voted award for product innovation, has unveiled the “Product of the Year 2024” winners of its 16th Edition in India. Innovative products across various categories including, Air Cooler, Ceiling Fan, Refrigerator, Washing Machine, Room Heater etc., have been voted and recognized as “Product of the Year 2024” by consumers across India.
Some of the distinguished winner products of the POY this year include: Air Cooler: Havells Breezo-i 35; Ceiling Fan: Havells Albus; Oil Filled Room Heater: Havells Hestio; Refrigerator: Lloyd 188L Direct Cool 5 Star Refrigerator; and Washing Machine: Lloyd Digi Grande H.
POY is an international standard of consumer recognition that was founded over 30 years ago in France and is currently in over 40 countries. It helps guide the consumer to the best products and rewards manufacturers for their quality and innovation.
The platform now offers brands the opportunity to use the logo on digital, offline and integrated campaigns, following the global models being used successfully in the US, Europe and other markets. This sought-after recognition is based on consumer voting in a pan-India survey conducted by NielsenIQ to determine the winners.
